The event mainly includes: Ambassadors Conference, investment symposium, panel discussion, presentations and workshops related to building skills, as well as the award ceremony of the National Center for Palm and International Dates. The conference is accompanied by an exhibition with the participation of local, regional and international companies to display the most prominent and important types of dates in all over the world and to create a competitive commercial environment and open new markets for e-commerce and encourage entrepreneurs to launch their projects in the palm and dates sector.

It also reviews the most prominent investment opportunities in this sector and highlights innovative products and technologies that are critical to the sustainability of the palm and date sector.