A national program launched by the Saudi Commission for Tourism and National Heritage to emphasize on the importance of photography as a main element contributing to the promotion of the tourist system in the Kingdom. The program includes a large exhibition for photography and short tourism films, specialized lectures in photography and tourism, venues for photography unions, and local and international photography academies and training centers as well as local and international companies that provide photography services and equipment. The Forum is held in a 15,000 m2 space with the participation of more than 141 exhibitors and attracted more than 30,000 visitors with a strong presence of celebrities and innovators.